Wednesday, October 31, 2012

The fourth generation Range Rover impressively handles all that the mountains of Morocco throw at it!

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Latest Solihull-born Range Rover put through its paces

The approach to the upper reaches of the High Atlas in Morocco is not for the faint hearted.

Single track roads dissolve into narrow gravel paths that drop precariously away as you climb the Route de Asni in the shadow of snow-capped Mount Toubkal.

Boulders pock-mark the trail every inch of the way and sheer rock faces threaten to crumble into an avalanche of jagged rubble at any moment.

There are cars capable of dealing with conditions like these, but none will ride the moguls, sluice through an unprecedented depth of water and climb the crags like the new fourth generation Range Rover, made in leafy Solihull.

The top brass at Land Rover, who joined us for a 400-mile trek from Essaouira on the Atlantic coast to the Atlas Mountains via Morocco’s magical city of Marrakech, describe the new Range Rover as the world’s most refined and capable luxury SUV.

And they were prepared to prove it on an unforgettable road trip that fiercely examined every aspect of the car’s time-honoured talents.

Taking the Range Rover up a peg from the current model was never going to be easy but what design chief Gerry McGovern and his engineers have achieved is simply sensational.

When it comes to finding a vehicle that excels in every imaginable department the new Range Rover has no equal – it’s that good.

Not only does the iconic off-roader look a million dollars with its more elegant, less aggressive, profile, ‘floating’ roofline and clamshell bonnet but being built with an all-aluminium body it is also 39 per cent lighter than the outgoing steel version that has been around for the past decade.

That means better fuel consumption, stronger performance, improved handling and the means to include a V6 diesel engine for the first time as passengers enjoy even better rear legroom thanks to the car’s longer wheelbase.

And the improvements don’t stop there. Luxury and refinement has also moved up a notch.

There are premium veneers, Bridge of Weir leathers and options like a new two-seat Executive Class rear package.

It’s quiet inside, thanks to acoustic lamination of the glass areas, sound-absorbing foam and dual-isolated engine mounts that together cut noise levels to near zero.

Among the new innovations is the next generation of Land Rover’s Terrain Response set-up which analyses driving conditions and automatically selects the most suitable vehicle setting for the driver. You can still manually switch to the likes of grass, gravel, snow, rock crawl, mud, ruts and general driving but the auto option is a boon, as we found when leaving the smooth roads of Essaouira for a five-mile ribbon of coastal dunes accessed via a rutted trail.

The steepest of sandhills and loose, unstable ground posed no problem for the Range Rover before we turned off for a road route to Marrakech, frequently finding the desert roads blocked by a mayhem of bartering as market traders, herdsmen and families bought and sold sheep for celebrating the Eid festival that marks the end of Ramadan fasting.

This was Morocco as the mind’s eye would imagine it – loud, colourful and intoxicating. It was also 21st century engineering at its finest alongside youngsters on donkeys and old saloons with ‘seating’ for 16 and a couple of goats.

The numbers vary a bit, too. It will cost you a pocketful of dirhams short of £98,395 to snap up the 5.0-litre V8 supercharged Range Rover that will spearhead the new range when it arrives towards the end of the year.

More popular will be the new 258PS V6 diesel version, which is capable of an average 37.7 miles per gallon and emissions of 196g/km, making it the cleanest ever Range Rover.

The faster roads of the final stretch towards Marrakech confirmed that this car will give fans of the existing V8 diesel – now with an improved 32.5mpg – something to think about.

Land Rover says that buyers wishing to personalise their car can choose from no fewer than 18,000 interior and exterior combinations, near guaranteeing exclusivity.

And while prices start at £71,295 for a 3.0-litre TDV6 Vogue model and £78,095 for the V8 equivalent, adding options like the 1,700-Watt, 29-speaker Meridian sound system can take top-spec Autobiography versions, along with the 5.0 supercharged model, close to the ton. Either way, you’ll have a car that feels as at home cruising effortlessly along the motorway as it does climbing up the side of a mountain.

Oh, and yes, it will cope with the school run, too.

 

Courtesy of Birmingham Mail

 

Monday, October 29, 2012

You will be impressed with the low mileage and excellent condition of this Range Rover Sport HSE

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This 2010 Range Rover has everything from a navigation system to 4 Wheel Drive. Click here to see the many other amazing options found in this vehicle. 

Wednesday, October 24, 2012

Land Rover sponsors a Dakar Rally team, providing training and helping to raise donations

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Land Rover Provides Desert Training For RACE2RECOVERY Wounded Soldiers Rally Team

The Race2Recovery (R2R) team of wounded soldiers planning to enter the 2013 Dakar Rally with support from Land Rover, successfully conducted a major desert training exercise - code named 'Bedouin Adventure' - in remote regions of Morocco last week.

By undertaking the most gruelling off-road racing challenge in the world next year, R2R is determined to demonstrate enduring human spirit, with the Dakar event's first ever amputee driver and co-driver entry overcoming the challenges of their injuries and raising money for Help for Heroes and the Tedworth House Personnel Recovery Centre. The provision of training and expertise by Land Rover's world renowned Land Rover Experience (LRE) team boasts members who have expert Dakar knowledge, having participated in the annual endurance race on multiple occasions.

For the training exercise, Land Rover supplied three 110 Defenders with diesel engines and manual transmissions, being ideal training tools.  R2R team driving coach Mark Cullum explained: "Our training in Morocco demanded maximum alertness, good observation, stamina and a flexible mindset."

Driving south east from R2R's coastal base at Essaouira, the team was introduced to the complexities of advanced route selection when faced with negotiating jebels, boulder fields, wadis, sand seas and razor dunes.

Speaking during a brief halt in the Atlas Mountains on the exercise's final day, Captain Tony Harris commented: "Our four days of training in Morocco have been incredibly productive and will prove invaluable in preparing the team for the rigours of the 2013 Dakar. 

"Driving more than 500 km per day in temperatures up to 37 degrees and over 2,000 metre high peaks en-route to the desert, with rough camping alongside our vehicles for three nights, enabled our team members to experience this unforgiving and demanding environment and develop essential skills for ensuring success on next year's Dakar rally."

Land Rover's sponsorship of the Race2Recovery project is designed to enable a 31-strong amateur rally team, which includes seriously wounded service personnel, to realise their ambition of completing the world-renowned Dakar Rally Raid.  Probably the world's toughest motorsport event, the Dakar covers over 5,000 miles (9,000 km) in 15 days through Peru, Argentina and Chile in January 2013.

"While constantly focusing on the core rally-raid driving disciplines of 'traction, ground clearance and stability', our time in Morocco exposed team members to a wide range of very different terrains for the first time," added Mark Cullum.  "Biggest lessons learned were ground appreciation - the surface can change surprisingly quickly - and the importance of maintaining momentum over varying terrain, while simultaneously demonstrating mechanical sympathy for the vehicle." 

In conclusion Captain Harris added: "There is no room for error on the Dakar and aggressive driving or lack of concentration can quickly lead to failure and retirement.  The key overall approach to the training and ultimately to the Dakar must be the application of a restrained, sympathetic and alert driving style.  Quick consistency is more important than outright pace, and practising desert driving in Morocco with Land Rover's support was of paramount importance."

The four Qt Wildcat rally-raid vehicles that Race2Recovery will enter in the 2013 Dakar are based on the Land Rover Defender and share running gear and some external visual similarities.  Several elements of standard Land Rover vehicles are retained on the Wildcat including engines, axles and some cosmetic parts.

 

Courtsey of Land Rover Media Centre

Friday, October 19, 2012

You still have time to catch a glimpse of the Defender from SKYFALL in Harrods window display

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Skyfall Land Rover In Harrods Window Debut

In anticipation of the new James Bond movie  SKYFALL™, the Land Rover Defender 110 Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), will be on display at Harrods, on Brompton Road, Knightsbridge until Sat 27 October 2012.                                                                                                                                            

John Edwards, Land Rover Global Brand Director said; "We are thrilled to be part of the Harrods windows celebrating the release of Skyfalland the 50th Anniversary of the franchise. In displaying the Land Rover Defender that was actually used on screen we hope to bring a taste of behind the scenes action to our first ever James Bond Harrods window."

 

Courtesty of Land Rover Media Centre

Monday, October 15, 2012

Use our convenient online feature to schedule your next service appointment

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Nothing is more important than the regular maintanance of your vehicle, so we try to take the hassle out of scheduling. Click here to make your next appointment!

Wednesday, October 10, 2012

Congratulations to the Range Rover Evoque for winning Women's World Car of the Year

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Evoque wins Women’s World Car of the Year

The Range Rover Evoque has been voted Women’s World Car of the Year. The jury consisted of female auto writers from a total of 12 countries. There were four categories in the awards structure namely Family Car, Luxury Car, Sports Car and Economy Car. The car receiving the highest number of points overall wins both the category and the supreme award. Judges awarded points for every car from a 10-strong voting criteria.

Evoque received the highest number of points overall to win both its luxury car category and the supreme award. Voting procedures were audited by international accountancy company and Auckland-based Grant Thornton.

 

Courtesy of Nitrobahn

Monday, October 8, 2012

Feast your eyes on this 2012 Land Rover LR4 Base

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With interior air filtration and power heated mirrors, this 2012 Land Rover LR4 Base is the ultimate in luxury and comfort. Learn more about this car by clicking here.

Friday, October 5, 2012

Next Generation Land Rover Defender Heading to US

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When the next-generation Land Rover Defender makes its eventual debut, Americans can get excited that the rugged SUV will make its way to the US.

 Back at last year’s Los Angeles Auto Show, the Land Rover DC100 Concepts hinted at the Defender’s return, a model that hasn’t graced American shores since 1997. But at the recent Paris Motor Show, Jaguar Land Rover North America CEO Andy Goss confirmed that the British automaker is focusing on the North American market and that the next-generation Defender will be a global product.

That means the new Defender will be engineered to pass America’s stringent crash safety and emissions standards, and will be part of Land Rover’s onslaught of new products. According to Land Rover’s design director Gerry McGovern, the brand knows what they’re “going to be doing over the next five, six, seven years.”

That might give some insight as to when we can expect the Defender. Originally speculated to make a debut in 2015, it could come as late as 2017. For now, we’ll have to live with the DC100 concepts as to give us some insight as to the direction Land Rover hopes to take its vehicles in the future.

Undoubtedly Land Rover is working hard on making the Defender a global presence yet again. The SUV is set to make an appearance in the next James Bond film, Skyfall.

 

Courtesy of AutoGuide.com

Wednesday, October 3, 2012

Land Rover's commitment to sustainabilty has helped them reduce emissions and create new jobs!

Guatemala

Offsetting in Guatemala

As part of a wide-ranging commitment to sustainable business development, Land Rover and partner ClimateCare are investing in a geothermal power plant at the Amatitlan Geothermal Field in Guatemala.

The project is part of Land Rover's portfolio planned to offset manufacturing assembly CO2 emissions as well as tailpipe CO2 emissions for the first 45,000 miles/72,000 km of driving in new vehicles sold in ten countries worldwide. Using state-of-the-art technology, the power plant aims to generate renewable energy for use on the national grid.

Steam is extracted from a series of wells and used to drive two large turbines. The steam is then condensed and fed back into the ground through an injection well.

This initiative is designed to harness the power of heat stored beneath the surface to produce a clean, sustainable and reliable electricity source. Increasing capacity to meet growing national demand in the process.

As well as cutting emissions and providing greater stability to consumers and the economy, the Amatitlan plant created 500 construction jobs, 20 permanent jobs and also supported the local service industries.

There are further environmental benefits too. A programme to reduce the threat of local flooding has seen repairs to road infrastructure and a reforestation project involving the planting of 5,000 new trees.

 

Courtesy of LandRover.com