Land Rover's three-year global sponsorship
of the thrilling Extreme Sailing SeriesTM has been
signed at a special ceremony in Qingdao, China. To celebrate
a stunning Land Rover-branded Extreme 40 Catamaran was unveiled and
christened.
The event, at China's 2008 Olympic 'Sailing City', was staged at
the start of the third Act in the global competition. Land Rover is
one of two Series Main Partners for the Extreme Sailing
SeriesTM, which is organised by OC Sport.
The Land Rover Extreme 40's livery was created by the Land Rover
design team - led by Gerry McGovern, Design Director & Chief
Creative Officer.
The Extreme 40 will be used as the perfect viewing platform to
experience this thrilling sport allowing guests including Land
Rover customers to get in and amongst the action. In addition
it will give Land Rover the potential to enter the circuit
later this year with a professional Race Team as a 'Wildcard
entry'.
Mark Cameron, Land Rover Global Brand Experience Director,
christened the catamaran commenting: "We are excited to be here in
Qingdao at the launch of our partnership with OC Sport and the
Extreme Sailing Series. It is fitting to begin this sponsorship in
China, as it is Land Rover's largest single market for new vehicle
sales, and is at the centre of our global strategy."
He added: "I am very much looking forward to this unique
collaboration, a new and exciting chapter in Land Rover's support
of sailing. We have always considered the sport of sailing and the
philosophy of Land Rover go hand in hand, with our shared values of
inner strength and demonstrating capability with composure."
Land Rover's support for sailing began in 1988 when the brand
first sponsored the internationally renowned Cowes Week on the Isle
of Wight, England.
Mark Cameron was joined by Guo Chuan, the first Chinese person
to sail non-stop, single-handed around the world, and Patrice
Clerc, President of the Board, OC Sport. Clerc told VIP guests and
media: "The arrival of Land Rover as a top-level Series partner is
certainly a landmark moment for us. It is an iconic British brand
that has markets all around the world. We are confident that with
Land Rover's involvement we can build on the successes of this
Series as we continue to innovate, reaching out to new audiences,
and visiting new territories."
Land Rover vehicles and the Extreme 40 Catamarans are both
designed and engineered with technology and innovation at their
core, delivering world-class performance in their respective
environments.
Both offer customers exceptional versatility, outstanding
manoeuvrability and can instantly adapt to whatever nature throws
at them.
Now in its seventh year, the Extreme Sailing Series is contested
by a fleet of Extreme 40 Catamarans which have exceptional speed
and agility. The Series takes place in eight events - called 'Acts'
- staged in exciting venues and city harbour locations across the
globe. Thanks to the stadium-style nature of the locations,
spectators are just metres away from the action and can enjoy the
full spectacle of short sharp battles lasting between 10-20
minutes. Each Act takes place over four days and can include match
racing, fleet racing, straight line duels and speed trials. The
Extreme Sailing Series is endorsed by the International Sailing
Federation and continues to gain in popularity.
The eight teams taking part feature some of the world's most
accomplished and decorated sailors, including Olympic medalists,
World and European Champions, more than 30 America's Cup sailors
and seven world circumnavigators.
Courtesy of: Land Rover Media
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