Wednesday, November 28, 2012

Land Rover and its sister company prove that they know how to make an entrance in Hollywood!

Wed_redwood
 

Range Rover, Jaguar F-Type make splashy Hollywood debut

If you want to make a grand entrance, Land Rover and Jaguar decided there was no better way than to try to upstage Moses, er, Charlton Heston, when he parted the Red Sea.

The new Range Rover SUV and Jaguar F-Type made spectacular debuts last night on the Paramount Studios movie lot in order to heighten anticipation ahead of press days for the Los Angeles Auto Show.

The two British brands, owned by India's Tata Motors, once again created a lake by flooding a famous parking lot. It's there that Heston, as Moses, perfomed a miracle in the movie The Ten Commandments and Jim Carrey tried to escape a cloistered life by boat in The Truman Show. The backdrop was a movie screen flashing images of the vehicles in action and Great Britain's Union Jack fluttering in the breeze.

The scene gave Land Rover a chance to send the Range Rover splashing through tire-high water to get to the review stand. The Jaguar made an equally grand entrance through billowing fog, while a throng that included a few celebs and aging British rockers sipped Pimm Cups and other thoroughly English cocktails.

Once they hit the stand, guests thronged around both vehicles to discover the Range Rover's new, cleaner lines and its simplified cockpit in which the glovebox and other storage containers have been made virtually invisible. The rear bench seats now have power recline with massage units. And a new system senses the terrain and adjusts the suspension and traction accordingly.

The Jaguar F-Type gets its own makeover. It will come with three supercharged engines, ranging from 340 to 495 horsepower. There's a sport suspension with active damping, assessing body motion and rolls 100 times a second and acting to counteract the effect.

"This a full-size, full-blooded sports car," said emcee Jon Briggs to the crowd. No one disagreed.

 

Courtesy of USA Today

 

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